Minggu, 26 Januari 2014

我們具有良好的價格出售印尼煤炭

我的名字是Sudarmadi。我在西南鋁,在印尼最大的商業雜誌商業記者。我已經在西南鋁一直致力於自1998年以來。我有在印尼許多煤礦工人的良好關係,特別是在加里曼丹。礦工們要求我在銷售煤炭至中國買家幫助。我的朋友是在公司董事或經理。所以,如果你想從印尼買煤,我願意幫助您獲得可靠的供應商。 你現在應該,從印尼進口煤炭是不容易的,因為這裡這麼多的人在接受態度惡劣地面。對做生意沒有誠信。不少購房者的損失他的錢在買煤為不能選擇最好的供應商。所以,如果你想從印尼買煤,你要小心。你應該先選擇供應商具有良好的整體性。在幫助中國買家,我也是之前選擇的供應商。我知道他的態度,我們可以信任他。 我的礦工每度量噸出售一些神經傳導速度與價格離岸母船(MV),如下: NCV5500-5300價格與美國66美元離岸母船的LC NCV5000-4800,售價60美元離岸價的MV,用LC NCV4800-4600,價格美元58美元離岸壓,通過LC NCV4700-4500,售價55美元,離岸壓,通過LC NCV3800-3600,價格美元43離岸壓,通過LC NCV5800-5600,價格美元69離岸壓,通過LC 對於NCV5500,NCV5000和4800 NCV,供應商可以每月提供250,000噸 對於NCV3800,供應商可以提供300,000噸每月。價格面議。 我的礦工還可以在CFR或CIF術語提供的交易,通過LC期限98+2 你需要知道的是,沒有多少印尼礦主可以自理出售其煤炭至中國。通過自理的不能做出口。在沒有錢,也沒有關於出口營銷知識。在沒有關於國際航運法規知識。所以出口市場是由他的交易員說給他錢做挖掘完成。礦工有當地政府的採礦權,但沒有資本在他的礦區鑽。他們擁有採礦權,因為攝政的頭是他們家庭的一部分,所以得到正確的。這是一個典型的印度尼西亞。你應該知道這個事實。所以,如果你做的規定,即煤炭供應商應該是一個礦主,可能是2年,你不會得到強有力的礦工為你的希望。這將是浪費時間為您服務。你什麼都不做。我想對你最重要的是,如何讓供應商有良好的心態和良好的價格,並能保護您的煤炭供應。所以,如果你需要從印尼進口煤炭,請與我聯繫:電話: +62 813 84 160 988 ,或電郵: sudarmadi@swamail.com

我們用低廉的價格出售煤炭從印尼

我們用低廉的價格出售煤炭從印尼 我們賣煤NCV5500,NCV5000,NCV4800,NCV4700,NCV4500,NCV4000,NCV3800。 我們的能力,就給提供其NCV是每 250,000 噸的指標。 如果你幫我在賣煤,我們都願意分享你的成功收費。 我們是在開放的心態與您攜手共進。 請發郵件給我sudarmadi@swamail.com

Sabtu, 25 Januari 2014

butuh pemasok batubara yang bisa CFR dan CIF

Kami sedang mencari perusahaan eksportir batubara asal Indonesia (miner atau trader) yang bisa kirim / deal ekspor dengan term CFR dan CIF. Saya punya beberapa relasi importir batubara dari China yang mereka maunya hanya dengan pola CFR atau CIF, tidak mau dengan pola FOB Mother Vessel atau FOB Barge. Yang kami cari yang pernah berpengalaman melakukan ekspor CFR/CIF ke China. Kalau Bapak bisa, maka ini kesempatan bagus karena peluangnya cukup besar karena ada relasi dari Tianjin, Beijing dan Xiamen yang butuh batubara dari Indonesia. silahkan hubungi sudarmadi@swamail.com. atau hp 081 384 160 988

butuh pemasok batubara NAR 5500, NAR 5000, NAR 4700, dan NAR 3800

Relasi saya dari China, perusahaan importir batubara, saat ini sedang mencari mitra perusahaan Indonesia yang bisa pasok batubara NCV 5500-5300, NCV 500-4800, NCV 4700-4500, dan NCV 3800-3600, dalam jumlah besar. Per bulan 200 ribu MT. Saya kenal langsung dengan internatinal purchasing manager dan direktur import mereka. Lebih disukai pemasok yang memang punya tambang sendiri dan memang berpengalaman ekspor batubara ke Chna karena nanti akan dimintai data foo copy COA, BL, dan bukti pengapalan yang dulu pernah dilakukan. Ini kesempatan bagus kalau perusahaan Bapak bisa pasok. Kalau perusahaan Bapak itu bisa pasok, bisa hubungi saya. Thanks. Sudarmadi@swamail.com

Selasa, 31 Desember 2013

Cari perusahaan trading batubara yang bisa pasok coking coal ke Iran

Kawan saya dari luar negeri membutuhkan batubara coking Coal untuk buyernya di Iran. Kebutuhannya per bulan 100 ribu MT. Adapun spek yang dibutuhkan ialah: Moisture (%) 9% max Ash (%) 6-9% Sulfur (%) = 0.5 % Volatile matter (%) 22-26% Phosphor (%) =0.03% Free Swelling Index: 9mm Sizing : 0-50 mm Yang dicari yang bisa ekspor dengan model CFR, yakni dengam delivery Port: di Bandar Abbas ,Iran. Tidak harus miner, perusahaan trading silahkan saja, yang penting harga OK dan bisa CFR. Sudarmadi email: sudarmadi@swamail.com M: 62 81 384 160 988 (voice) whatapps: +62818 0833 4185

BUMN China cari batubara coking coal

Perusahaan BUMN China mau impor batubara jenis batubara coking coal. kebetulan saya kenal dengan manager di peruahaan itu. Kalau perusahaan Bapak produksi batubara jenis coking coal, saya bisa bantu bisniskan. Lebih disukai yang bisa kirim ke China dengan model pembayaran CFR. Sudarmadi email: sudarmadi@swamail.com M: 62 81 384 160 988 (voice) whatapps: +62818 0833 4185

perusahaan India butuh GAR 4200

Kawan saya, seorang direktur di perusahaan trading batubara di India, akan mengimpor batubara GAR 4200 dari Indonesia. Jumlahnya kalau bisa diatas 300 ribu MT per bulan. Speck batubara yang dia butuhkan: Steam (Non Coking) Coal Description Typical Specification Rejection Gross Calorific Value (ARB) 4200 kcal/kg. < 4000 kcal/kg. Total Moisture (ARB) 34% > 36% Inherent Moisture (ADB) 14% Approx Ash (ADB) 8% Approx Volatile Matter (ADB) 35%-42% Fixed Carbon (ADB) By difference Total Sulfur (ADB) < 0.6% > 1.0% Hardgrove Grindability Index (HGI) 55 Approx Size (0-50 mm) 90% Min Kalau perusahaan Bapak bisa pasok dan memang punya tambang sendiri, silahkan call saya. Sudarmadi email: sudarmadi@swamail.com M: 62 81 384 160 988 (voice) whatapps: +62818 0833 4185

Buyer batubara dari China butuh NAR 3800 dan NAR 4700

Relasi saya dari China butuh batubara NAR 3800 dan NAR 4700. Yang dibutuhkan miner yang bisa pasok per bulan 100 ribu MT. Pembayaran FOB MV LC dan lebih disukai yang bisa CFR. Kalau Bapak bisa pasok, silahkan hubungi kami di 081 384 160 988 atau sudarmadi@swamail.com terima kasih

Senin, 30 Desember 2013

Buyer Luar Negeri cari pemasok batubara dari Indonesia


Hal: Buyer Luar Negeri cari pemasok batubara dari Indonesia Relasi saya, perusahaan dari China yang merupakan coal buyer saat ini sedang cari batubara dari Indonesia untuk diimpor. Yang ia cari selalu NAR 3600 up. NAR tidak bisa kurang dari 3800. Lebih urgent, yang dicari NAR 3800, NAR 4700, NAR 5000 dan NAR 5500. Model pembayaran dia: dia akan trial untuk dua shipment dengan FOB MV dan LC. Setelah itu biasanya dia akan bersedia bayar dengan cash kalau sudah trust reputasi mitra lokalnya. Harga biasanya ia ikut harga indek. Selain dengan perusahaan itu, saya juga kenal beberapa trading house di Singapore dan India. Saya kenal langsung dengan eksekutif di perusahaan itu. Mereka juga mau expand kapasitas. Kalau Bapak merupakan perusahaan tambang dan memerlukan perluasan pasar, saya siap membantu mensinergikan. Terima kasih. Best Regard Sudarmadi email: sudarmadi@swamail.com M: 62 81 384 160 988 (voice) whatapps: +62818 0833 4185

Senin, 01 Juli 2013

apakah perusahaan private equity itu?

what is private equity firm ? Some foreign private equity now enter Indonesia market, such as Northstar Pacific, Saratoga, Avenue, and etc. A private equity firm is an investment manager that makes investments in the private equity of operating companies through a variety of loosely affiliated investment strategies including leveraged buyout, venture capital, and growth capital. Often described as a financial sponsor, each firm will raise funds that will be invested in accordance with one or more specific investment strategies. Typically, a private equity firm will raise pools of capital, or private equity funds that supply the equity contributions for these transactions. Private equity firms will receive a periodic management fee as well as a share in the profits earned (carried interest) from each private equity fund managed. Private equity firms, with their investors, will acquire a controlling or substantial minority position in a company and then look to maximize the value of that investment. Private equity firms generally receive a return on their investments through one of the following avenues: an initial public offering (IPO) — shares of the company are offered to the public, typically providing a partial immediate realization to the financial sponsor as well as a public market into which it can later sell additional shares; a merger or acquisition — the company is sold for either cash or shares in another company; a Recapitalization — cash is distributed to the shareholders (in this case the financial sponsor) and its private equity funds either from cash flow generated by the company or through raising debt or other securities to fund the distribution. Private equity firms characteristically make longer-hold investments in target industry sectors or specific investment areas where they have expertise. Private equity firms and investment funds should not be confused with hedge fund firms which typically make shorter-term investments in securities and other more liquid assets within an industry sector but with less direct influence or control over the operations of a specific company. Where private equity firms take on operational roles to manage risks and achieve growth through long term investments, hedge funds more frequently act as short term traders of securities betting on both the up and down sides of a business or industry sector's financial health.

what is private equity firm ?

Some foreign private equity now enter Indonesia market, such as Northstar Pacific, Saratoga, Avenue, and etc. A private equity firm is an investment manager that makes investments in the private equity of operating companies through a variety of loosely affiliated investment strategies including leveraged buyout, venture capital, and growth capital. Often described as a financial sponsor, each firm will raise funds that will be invested in accordance with one or more specific investment strategies. Typically, a private equity firm will raise pools of capital, or private equity funds that supply the equity contributions for these transactions. Private equity firms will receive a periodic management fee as well as a share in the profits earned (carried interest) from each private equity fund managed. Private equity firms, with their investors, will acquire a controlling or substantial minority position in a company and then look to maximize the value of that investment. Private equity firms generally receive a return on their investments through one of the following avenues: - initial public offering (IPO) — shares of the company are offered to the public, typically providing a partial immediate realization to the financial sponsor as well as a public market into which it can later sell additional shares; - merger or acquisition — the company is sold for either cash or shares in another company; - Recapitalization — cash is distributed to the shareholders (in this case the financial sponsor) and its private equity funds either from cash flow generated by the company or through raising debt or other securities to fund the distribution. Private equity firms characteristically make longer-hold investments in target industry sectors or specific investment areas where they have expertise. Private equity firms and investment funds should not be confused with hedge fund firms which typically make shorter-term investments in securities and other more liquid assets within an industry sector but with less direct influence or control over the operations of a specific company. Where private equity firms take on operational roles to manage risks and achieve growth through long term investments, hedge funds more frequently act as short term traders of securities betting on both the up and down sides of a business or industry sector's financial health.

Senin, 27 Agustus 2012

Trkomsel-Lenovo Luncurkan Smartphone Mid Market


PT Trikomsel Oke Tbk. (Trikomsel), distributor telepon seluler dan gadget, semakin agresif membidik segmen kelas menangah. Baru-baru ini Trikomsel resmi menandatangani kerja sama dengan Lenovo MIDH (Mobile Internet and Digital Home) untuk memasarkan sejumlah telepon pintar (smartphone) berbasis android di Indonesia. Pada tahap pertama yang akan digarap dulu: segmen kelas menengah. “Segmen pasar itu jumlahnya paling besar di Indonesia, makanya kami tertarik membidiknya,” ungkap Presiden Direktur Trikomsel, Sugiono Wiyono. Kerja sama Trikomsel-Lenovo meliputi penjualan hardware, software, suku cadang dan jasa service dari produk Lenovo. Sugiono mengatakan, tahap awal Trikomsel dan Lenovo akan meluncurkan sebuah telepon smarthphone berbasis android yang lebih mirip dengan Galaxy Note. Nama telepon pintar Lenovo yang diluncurkan itu ialah SA 880 dengan layar 5 inchi, berbasis android dan procesor 1 Giga Heartz. Produk ini resmi akan diluncurkan menjelang lebaran tahun ini. “Ini produk terobosan karena dipasarkan oleh perusahaan top dunia yang biasanya memasarkan produk premium dan produknya juga canggih, namun harganya lebih murah untuk kelas menengah,” kata Sugiono seraya menunjuk harga lenovo SA 880 ini dibanderol Rp 1,888 juta per unit. Ya, produk kompetitor dengan fitur sekelas memang berkisar pada harga Rp 4-6 juta. Dia optimistis produk ini akan menjadi primadona baru di pasaran. Di samping harganya yang terjangkau, pertumbuhan masyarakat kelas menengah di Indonesia juga terbilang sangat cepat. Dua hal tersebut diyakini menjadi faktor pendorong produk ini bakal diperebutkan. “Dengan dukungan outlet Trikomsel sekarang ada di 170 kota Indonesia, produk ini akan diserap dengan baik oleh pasar yang kini demam android,” ucap Sugiono yang merintis Trikomsel dari nol ini. Tak hanya itu, Trikomsel juga menyiapkan dana sekitar US$ 20 – 30 juta untuk pengembangan jalur distribusi dan pengadaan produk Lenovo hingga tahun depan. Dijelaskannya, dana itu rencananya juga akan dialokasikan untuk membangun Lenovo Store layaknya toko eksklusif untuk smartphone BlackBerry. “Pembangunan Lenovo Store nantinya akan dimulai pada semester II-2013. Kami akan jadikan merek ini sebagai daya tarik untuk segmen menengah,” jelasnya. Diharapkannya, untuk tahap awal hasil kerjas ama dengan Lenovo bisa berkontribusi sekitar 5% bagi total omset perseroan, setelah itu meningkat menjadi 10% pada tahun depan. “Margin dari produk Lenovo ini lumayan besar yakni sekitar 15%,” Sugiono menambahkan. Dikatakannya, saat ini produk smartphone berkontribusi hamper 50% dari total penjualan gerai Oke Shop dengan merek BlackBerry, Nokia, Sony Mobile, Samsung, dan Apple. Sementara feature phone berkontribusi sekitar 20%, dan sisanya penjualan voucher telepon. Trikomsel selama semester I-2012 berhasil mencatat pendapatan bersih sebesar Rp 3,65 triliun. Perseroan juga berhasil mengalami peningkatan laba bersih menjadi Rp 151,9 miliar atau naik 28% dibandingkan periode sama 2011 sebesar Rp 117,9 miliar.

Trikomsel-Lenovo Berkolaborasi Luncurkan Smartphone

PT Trikomsel Oke Tbk. (Trikomsel), distributor telepon seluler dan gadget, semakin agresif membidik segmen kelas menangah. Baru-baru ini Trikomsel resmi menandatangani kerja sama dengan Lenovo MIDH (Mobile Internet and Digital Home) untuk memasarkan sejumlah telepon pintar (smartphone) berbasis android di Indonesia. Pada tahap pertama yang akan digarap dulu: segmen kelas menengah. “Segmen pasar itu jumlahnya paling besar di Indonesia, makanya kami tertarik membidiknya,” ungkap Presiden Direktur Trikomsel, Sugiono Wiyono. Kerja sama Trikomsel-Lenovo meliputi penjualan hardware, software, suku cadang dan jasa service dari produk Lenovo. Sugiono mengatakan, tahap awal Trikomsel dan Lenovo akan meluncurkan sebuah telepon smarthphone berbasis android yang lebih mirip dengan Galaxy Note. Nama telepon pintar Lenovo yang diluncurkan itu ialah SA 880 dengan layar 5 inchi, berbasis android dan procesor 1 Giga Heartz. Produk ini resmi akan diluncurkan menjelang lebaran tahun ini. “Ini produk terobosan karena dipasarkan oleh perusahaan top dunia yang biasanya memasarkan produk premium dan produknya juga canggih, namun harganya lebih murah untuk kelas menengah,” kata Sugiono seraya menunjuk harga lenovo SA 880 ini dibanderol Rp 1,888 juta per unit. Ya, produk kompetitor dengan fitur sekelas memang berkisar pada harga Rp 4-6 juta. Dia optimistis produk ini akan menjadi primadona baru di pasaran. Di samping harganya yang terjangkau, pertumbuhan masyarakat kelas menengah di Indonesia juga terbilang sangat cepat. Dua hal tersebut diyakini menjadi faktor pendorong produk ini bakal diperebutkan. “Dengan dukungan outlet Trikomsel sekarang ada di 170 kota Indonesia, produk ini akan diserap dengan baik oleh pasar yang kini demam android,” ucap Sugiono yang merintis Trikomsel dari nol ini. Tak hanya itu, Trikomsel juga menyiapkan dana sekitar US$ 20 – 30 juta untuk pengembangan jalur distribusi dan pengadaan produk Lenovo hingga tahun depan. Dijelaskannya, dana itu rencananya juga akan dialokasikan untuk membangun Lenovo Store layaknya toko eksklusif untuk smartphone BlackBerry. “Pembangunan Lenovo Store nantinya akan dimulai pada semester II-2013. Kami akan jadikan merek ini sebagai daya tarik untuk segmen menengah,” jelasnya. Diharapkannya, untuk tahap awal hasil kerjas ama dengan Lenovo bisa berkontribusi sekitar 5% bagi total omset perseroan, setelah itu meningkat menjadi 10% pada tahun depan. “Margin dari produk Lenovo ini lumayan besar yakni sekitar 15%,” Sugiono menambahkan. Dikatakannya, saat ini produk smartphone berkontribusi hamper 50% dari total penjualan gerai Oke Shop dengan merek BlackBerry, Nokia, Sony Mobile, Samsung, dan Apple. Sementara feature phone berkontribusi sekitar 20%, dan sisanya penjualan voucher telepon. Trikomsel selama semester I-2012 berhasil mencatat pendapatan bersih sebesar Rp 3,65 triliun. Perseroan juga berhasil mengalami peningkatan laba bersih menjadi Rp 151,9 miliar atau naik 28% dibandingkan periode sama 2011 sebesar Rp 117,9 miliar.

Selasa, 15 November 2011

King of Arowana Supplier From East Jakarta

Sudarmadi

“Success is the fruit of hard work". That is what Tris Tanoto believed. Tris is an Indonesian entrepreneur that get success in breeding and export of red arowana.

His fortune in arowana business through PT Munjul Prima Utama (MPU) come from a coincidence. The story began in 1985, when Tris was 36 years old. "Up to the age of 35 years I am still poor," he told to Sudarmadi, an Indonesian business journalist.

Someday, his friend that own arowana trading business came to him. The friend force him to buy arowana because urgently need money. He offer 400 arowana fish to Tris. He helped his friend then buy the fish "I myself do not know what I should do with the arowana? Therefore, my intention was just to help friend, "said Tris while recognizing in the time he had absolutely no experience in breeding arowana.

At that time arowana fish are still small (length 12 cm), in Jakarta valued around IDR 250 thousand per head. Traders usually buy from Kalimantan worth USD 150-175 thousand. Besides intending to help, a reason that made Tris dare to take risks is because she has heard from friends that arowana fish business can generate profits quickly.

In the time Tris just married so he have more time at home. "Understandably, I like to hang out to see my fish before going anywhere," he said with a chuckle. Fortunately again, in his keeping, no one of 400 fish was dead.

In a reunion with his junior high school, a friend with good feng shui knowledge told that Tris’s fortunes is in water-related businesses. "Try it you look effort Aqua-rich drinking water or ice factory. Do not open other businesses such as restaurants! "said Tris imitating his friend's advice.

Two months later, still in 1986, arowana fish business explode. Suddenly an old friend call him to buy arowana fish again. In fact, his friends are willing to buy the fish at a price of U.S. $ 1,500 per head (at current exchange rates is equivalent to approximately USD 2.6 million per fish). "I was surprised by the offer, because just keeping three months has really increased so many times over," he said. However, Tris does not necessarily accept it, because he also had felt it as a hobby. "I survived even though many times negotiable," he recalled. And, until the time his heart persuade him nevertheless and offer a price of U.S. $ 4 thousand per head, or a total of approximately U.S. $ 1.6 million. "I was shocked. Because he really did have money, then I direct selling, "said Tris which was then immediately get rich. "That day I bought this land to be used as breeding ponds," he added.

Luck dramatic it makes him more serious in arowana business. He developed the land area of 3 thousand m2 in Munjul, Cipayung, East Jakarta as pool maintenance and breeding. Proceeds from sale of 400 fish is also used to buy more arowana fish from individual owners around Jakarta. The average price of IDR 750 thousand per head. "He breed the fish in his ponds. He create ‘nature’ as far as possible in sama condition with Kalimantan Island.

In 1988 Tris surprised, from the pool looks small fish that once observed it was the children arowana that has hatched from the eggs of the parent who plunged the previous two years. "Well, it's a historic day, sir. My heart was most happy in my life that day yes, "said Tris. Tris shock, it’s rare thing. Arowana fish in was very difficult to breed in Jakarta because of incompatibility with the climate and water conditions. "I was so happy, anyone who wants to see I allowed," he added.

Knowing the arowana can multiply in the pond, it encouraged him to expand the pool. Surrounding lands the purchased one by one, until the area of 1 hectare. Confronting a new problem when he began to take care of permissions (legality), especially the breeding and export licenses arowana. He began taking care of the breeding permit in 1988, but the government never granted. The reason, Arowana can not be bred out of their habitat. This is surprising, because in fact the fish can reproduce. In fact, the print media and television has reported. Some officials also have come to prove. After going through a desperate effort not know, the new captive licenses acquired in 1991. Request an export license that has been handed from 1987 is even more difficult, because coming out in 1996.

It is undeniable, then the world of business in the country is still monopolized by circles close to the lord (cronies). Tris knew when it was the only company that could export company whose shares are owned by a top official - he himself did not mention the identity of the company and the official.

When the export license has not come out, Tris must recognize the severity of the business he's run. The reason is, when the fish are able to breed well, he could not market it abroad.

Until an export license has not come out - meaning may only be sold in the country - you can imagine how Tris gasping in running the business. Tris bear greater maintenance costs - for the cost of electricity, feed, labor, and others. Because the number of fish more and more, automatically it should also increase the land area. "The burden of my business bigger. In fact, I have other businesses selling, "Tris recalled a bitter experience.

The struggle to obtain export licenses done in various ways, including active public relations activity. Several times he invited arowana hobbyists, officials and the mass media, to prove that his hatchery work well. Not surprisingly, quite a lot of important people and foreigners who come to visit the pool at Munjul. In fact, in 1994 PT Munjul be used as a pilot project arowana breeding Akisino visited Prince of Japan. Prima Utama Munjul name even more ‘flying’. In fact, the world under the UN agency in charge of taking care of endangered species, CITES, never come again to the land penangkarannya. At that moment Tris filed a protest to the CITES why he was not allowed to export while there are other companies that are allowed.

CITES officer was struck to hear the protest because the previous CITES Tris think that all this time doing Arowana exports from Indonesia are government organizations. Thanks to this reporting, eventually export license for the MPU out as well in 1996. Since then, Tris was free to export the arowana. Moreover, MPU has also been recognized by CITES registration number A-ID-505. At that time the number of fish indukannya has reached about two thousand heads.

Once obtain licenses to export, Tris direct internal reforming. He re-sort the entire his fish. The finest selected to be a parent. He believes the stock of the parent (parent stock) arowana there are only 10% -15% good. "The best I take as the parent. Others I sell cheaper, Rp 1 million per head, "he said. Practically, it is the strategy to breed species, ie, by mating the best moms. The strategy is what distinguishes from other breeders in Indonesia - which now number around 200 players.

From the group's first-class sires (called F1 generation), after breeding F2 generation produces an estimated 75% good-quality derivatives. Than 75% was then mated again to produce the F3 generation of an estimated 90% of a good son. "And so on until the F4, almost 100% good. Right now I have to F5, "Tris said, pointing at a row of aquariums containing fish arowana children F5 generation. "Business and my job is breeding species. Such as gold, which made the gold-gold is purified from the other elements so it really is pure gold, "Tris analogize.

Breeding strategy of the type done strictly Tris is not separated from its business strategy which is only providing premium quality arowana. He only sold the fish super red arowana (super-red) which is really excellent and rare, not like most of the breeder from Borneo or Sumatra. It is also evident from the price per fish arowana it sells. Now, the average price of red arowana with a length of about 30 cm in Jakarta Rp 3 million per head (on Borneo cost only USD 1-1.5 million), while the fish Farmed MPU sold per cow of U.S. $ 2 thousand ( approximately USD 18 million). "My fish cost five times as much fish they, sir," said Tris acknowledged. Tris seem worried customers would flee, although applying the premium pricing.

The strategy worked on the premium segment with the breeding of this species, according to Tris, the only way for him to be able to compete with suppliers arowana fish from Borneo. "If I was selling with ordinary qualities, such as their low price, I was already defeated and bankrupt of yesterday," he said. Of course, Tris had a strong base, especially as he attempted to produce fish seed. "Any kind of animal, whatever its kind, the more noble or pure and high prices, then the offspring will be less and less," said Tris employing 50 employees to take care of the pool arwananya.

Water is abundant in Borneo and the price of land is only Rp 5 thousand per m2, Tris-up, an advantage for arowana breeder in Kalimantan. As in Munjul, land price per m2 is Rp 700 thousand, and the cost of water supply (through the recycling process) is also not cheap. Therefore, Tris choose the top segment in order to capture the cost of production could be overtaken by a model captive in Jakarta which is too expensive.

Typically, the young arowana (age 9 years) per year could produce a child (by way of laying) three-four times. While the age was 30 years old, produce tillers after 2-3 years. Arowana fish, described Tris, can actually produce up to age 35 years, provided we know how to treat them.

Tris expose the mind power tips. During this time, every 10% of the puppies are always spare to be used as candidate sires in the future. According to him, red arowana (arowana super-red) divided by two, namely the type of synthetic and authentic. The definition of types of synthetic, in its development using drugs to enhance the condition of fish, whereas the type of authentic, original quality is already good naturally. Tris itself tends to develop a second pattern. "Gold is thrown into the mud while gold remains, unchanged. Likewise, super-red arowana that have a purely genetic, if the red is essentially placed in the aquarium must remain visible no matter where the red, "he asserted. Although still a young age and just measuring 20-25 cm, according to Tris, if that fish is good quality, it looks quality.

Tris used to sell fish with a length of 15-35 cm. He gave the fish the brand power to name ultrared mind. Initially all the red arowana breeder send as super-red. Some time later the Japanese see red arowana super-MPU output look more red than others, so that the Japanese gave him the name suggests ultrared. Characteristic of arowana ultrared, which has a blood red color and bold color ring (thick scales nearly 90% of it is red). The color red can cover all parts of the face and tail arowana that blooms like a flower hong hua (red flowers).

Regarding the marketing of fish penangkarannya result, for this purpose Tris menyasarkan all of its products for export (100%). So he did not serve the domestic buyers. Usually it is serving the minimum order is 50 tail, and full payment is made prior to shipment. Most buyers come from Japan, Taiwan, China, Thailand, Singapore and Korea. Only in the past year he has more to serve buyers from China, because in the Bamboo Curtain country is now a lot of new rich people. "If marketing, I was never looking for. They are looking for me and come here. So, for the affairs of my buyers never had trouble, "said the driver of this Mitsubishi Pajero.

Tris utterance seems not mere bombast. From searching online SWA to multiple sites arowana fans in the world including Japan, the name of PT Prima Utama Munjul already very well known. Alvin Koh, managing director of arowana hobbyist site www.arofanatics.com, called PT Munjul Prima Utama as "One of the most well-known farms among Japanese arowana hobbyists. Munjul name was already quite famous among fans of arowana in China and Korea.

Senin, 14 November 2011

Metta Murdaya: Kembangkan Bisnis Skin Care Herbal High End di AS

Melanjutkan bisnis yang sudah dibesarkan orang tua, boleh jadi, lebih menjanjikan keberhasilan. Toh, Metta Murdaya, putri sulung pasangan konglomerat Murdaya Pho dan Siti Hartati Murdaya, enggan mengambil “jalur aman” ini. Meski orang tuanya dikenal punya puluhan perusahaan berskala besar, Metta lebih tertarik merintis usaha sendiri, yakni bisnis kosmetik herbal untuk perawatan kulit (herbal skin care). Ia memang tidak sendirian, melainkan dengan beberapa rekannya dari Asia, yakni Tami Chuang, Yoshiko Roth, dan Jill Sung. Di perusahaan yang bernama Loisaida Labs LLC. ini, Metta didapuk sebagai CEO-nya, sekaligus bertanggung jawab di bidang keuangan, desain dan pengembangan produk.

Perempuan kelahiran 10 Oktober 1974 ini mulai menggulirkan produksi dan pemasaran produk herbal di tahun 2004. “Saya tertarik berbisnis karena banyak sekali pengalaman yang saya peroleh selama bekerja di berbagai perusahaan asing di Amerika Serikat dan Asia,” tutur mantan karyawan Home Depot dan Deloitte Consulting ini. Lulusan University of California, Berkeley, dan New York University ini mengaku sudah lama terinspirasi dengan tradisi bangsa Indonesia, khususnya jamu dan keindahan upacara ritual Bali. Tak heran kalau kemudian ia berusaha memperkenalkan tradisi herbal Indonesia itu dalam bentuk produk high end skin care cosmetic. “Kami masuk sebagai pemain baru di mana kebanyakan orang tidak berpikir bahwa orang Indonesia akan memasukkan produknya ke high quality Western market,” katanya menandaskan. “Saya melihat itu justru sebagai tantangan.” Merek yang diusung perusahaan yang berkantor pusat di New York ini pun berbau Indonesia, yakni Juara.

Bermodal pengalaman kerjanya di bisnis ritel (seperti di Home Depot), Metta menyasarkan produknya hanya untuk segmen high end di AS dan Kanada – tidak di Indonesia. Di negaranya Barack Obama itu, produknya sudah ada di berbagai negara bagian seperti Arizona, Kalifornia, Connecticut, Distrik Columbia, Florida, Georgia, Hawaii, Illinois, Louisiana, Maryland, Massachusetts, Montana, New Jersey dan New York. Adapun di Kanada, produknya sudah tersebar di negara bagian Alberta, British Columbia, Ontario dan Quebec. Kosmetik yang dipasarkan antara lain berupa sabun, krim pembersih, pelembab wajah, dan masker. Perusahaan Metta ini juga menyediakan produk perawatan tubuh, mulai dari yang berbentuk krim hingga shower gel. Jenis produknya tak kurang dari 19 item. Harga produknya di kisaran US$ 10-53. Candlenut Body Creame contohnya, dijual dengan harga US$ 35; sedangkan Sweet Black Tea & Rice Facial Moisturizer US$ 45. Produk-produk itu tidak disasarkan untuk pasar khusus seperti rumah spa, melainkan lebih untuk ritel kelas high end pada umumnya.

Meski positioning produknya adalah herbal yang diangkat dari Indonesian heritage, pasokan bahan bakunya justru diambil dari beberapa begara bagian di AS. “Mungkin saja pemasok kami mengambilnya dari Indonesia juga,” katanya sambil tersenyum. Lalu, untuk proses manufakturing, ia memilih menggunakan cara toll manufacturing (outsourcing). “Kami ingin dekat dengan pabrik, makanya pilih Amerika saja. Selain itu kompetensi kami memang ingin lebih pada aspek pemasaran dan pengembangan merek Juara. Yang penting kami bisa mengontrol kualitas dan suplainya,” kata penggemar olah raga Tae Kwon Do dan Kung Fu, serta hobi bermain piano ini. Dengan cara seperti itu, Metta mengaku pihaknya bisa menghemat biaya dan organisasi menjadi sangat ramping – karyawan inti hanya 20 orang, dan banyak menggunakan tenaga penjual paruh waktu.

Dalam membangun merek Juara, Metta tak melakukannya dengan iklan massal. Pasalnya, di AS dan Kanada biaya pasang iklan sangat mahal. Ia lebih banyak melakukan sampling dan branding melalui penulisan artikel di majalah-majalah gaya hidup. Biasanya, Metta mengirimkan beberapa produk contoh ke berbagai media yang kemudian diulas oleh tim editorial media itu. “Di AS, cara ini lebih efektif dibanding beriklan,” katanya terus terang. Tentu saja, langkah pemasaran juga dilakukan dengan cara memperluas cakupan distributor dan peritel yang digandeng pihaknya. Hanya saja, ia tidak ingin sembarangan memilih peritel, karena harus menyelaraskan dengan produknya yang high end. Tak heran ia lebih memilih gerai ritel papan atas terkemuka AS seperti Fred Segal di Los Angeles atau Henry Bendel di New York, ketimbang gerai Wal-Mart, misalnya.

Metta optimistis, pelan-pelan Juara akan tumbuh menjadi merek yang lebih besar meski harus bersaing dengan pemain kuat di level high end seperti Claudalie L'occitane, Kiehl's, Fresh dan produk-produk dari L'Oreal. Optimismenya berdasarkan kenyataan bahwa sejak berdiri tahun 2004 revenue-nya selalu tumbuh triple (300%) per tahun. Selain itu produknya sudah hadir di 120 gerai toko yang tersebar di AS. “Kami masih muda dan berkembang. Sejauh ini tanggapannya sangat bagus,” katanya terkesan memantapkan diri. Tampaknya, perempuan lajang ini masih akan bekerja lebih keras. Metta mengaku selalu terngiang pesan ibunya, Siti Murdaya, bahwa sukses bisnis itu 10% karena faktor lucky dan 90% berkat kerja keras.



Penulis: Sudarmadi/Moh. Husni Mubarak.